About the Author

Priscila A. V. Guidi

Lawyer | Conflict Mediator | Neuroscience & Human Behavior Researcher

Priscila A. V. Guidi is a Brazilian lawyer, conflict mediator, and interdisciplinary researcher whose work brings together law, neuroscience, psychology, human behavior, conflict resolution, and artificial intelligence.

With 18 years of professional experience as a lawyer and conflict mediator, Priscila has developed a particular interest in understanding how people think, make decisions, respond to conflict, and adapt to changes in their social environment.

Her academic background includes degrees and postgraduate studies in Law, Public Law and Notarial Law, Civil Procedural Law, Neuroscience and Human Development, Mediation and Conflict Resolution, and Positive Psychology.

Today, she actively studies and researches human behavior and artificial intelligence, with a particular interest in decision-making and the ways emerging technologies may influence human behavior, social dynamics, and everyday life.

About This Blog

This blog was created to make knowledge about neuroscience, human behavior, psychology, decision-making, and the evolving relationship between people and technology more accessible to the general public.

The goal is not to turn complex scientific concepts into complicated academic language. Instead, the blog seeks to explore relevant ideas in a clear, accessible, and engaging way, connecting scientific knowledge with situations people encounter in everyday life.

From the way we make decisions and respond to stress to the ways technology and artificial intelligence may influence how we think, interact, and behave, the articles aim to help readers better understand the forces shaping human behavior in a rapidly changing world.

Curiosity is the starting point. Understanding human behavior is the journey.

A Multidisciplinary Perspective

Priscila’s professional and academic journey across law, conflict resolution, neuroscience, psychology, and human behavior provides the foundation for the blog’s interdisciplinary perspective.

Rather than looking at human behavior through a single lens, this publication explores the connections between different fields and asks an increasingly important question:

How can understanding the human mind and behavior help us navigate a world increasingly shaped by technology and artificial intelligence?

This is the question at the heart of the blog.